“The passengers really wanted the tracker,” van Lijf continued. While Air France-KLM and its partners initially set out to develop just a permanent bag tag, the tracking device was added in response to demand from travellers. We could add NFC later, but Bluetooth works fine.” eTag and eTrack trials to start in December The eTag includes two e-ink displays and attaches to the outside of the suitcase, while the eTrack tracking device is placed inside the suitcase. “With things like NFC (Near Field Communication), you would need to use more antennas, which would mean the tag would have to be bigger. “Bluetooth technology is used worldwide, so it makes sense for us to use it,” van Lijf stated. The tag communicates with the outside world via the eTrack device, and directly with smartphones using Bluetooth, but the two products can also be used independently. Passengers with a Flying Blue account can link the eTag and eTrack devices to their account, so when they check-in online, the permanent bag tag will be automatically updated within just five seconds. Why would a passenger buy a permanent tag that can only be used on one airline?” Making use of Bluetooth, GSM and GPS technology FTE Editor Ryan Ghee was given a preview of the eTag, eTrack and Samsonite Track & Trace suitcase by Air France-KLM’s Manager Product Innovation, Manuel van Lijf and FastTrack Company’s Founder & CTO Graham Kelly CEO Arthur Lahr and Founder & CFO David van Hoytema.ĮTrack makes use of GSM, GPS and Bluetooth technology, which enables it to be tracked by a smartphone, while eTag also utilises Bluetooth. The idea was to create a product that can be used by a passenger flying with Air France, KLM, Delta, Lufthansa or another airline, for instance. “We thought it would be useless to just develop something for us – we wanted to develop something that will benefit the industry and the passengers. Speaking to FTE, Manuel van Lijf, Manager Product Innovation, Air France-KLM, explained: “We’ve worked closely with our suppliers and with Delta to try to make this an industry initiative, not just an airline initiative, and we’ve had involvement from SkyTeam too and kept them updated throughout the process. In addition, a limited edition suitcase – the Samsonite Track & Trace, which includes embedded eTag and eTrack devices – has been revealed. The eTag is an electronic baggage label that includes two e-ink displays and that attaches to the outside of the suitcase, while eTrack is placed inside the luggage. The permanent bag tag, called eTag, and the eTrack tracking device have been developed by the airline alongside FastTrack Company, Samsonite and KPN with significant input also coming from Delta Air Lines. Digital transformation and automation have also resulted in unprecedented efficiency, agility, and scalability in KLM’s operations and reduced cost.Over the last 12 months, interest in permanent bag tags has increased apace as the viability of the concept has been proved, and Air France-KLM has this week launched the latest innovation in this field. TCS and KLM developed many first-of-its-kind AI-enabled functionalities, which are adding to the KLM revenues directly. It was a differentiator and gained competitive advantage in the market for KLM. This helped KLM not only transform customer service, but also enter into partnerships with tech giants such as Facebook, Google, and WhatsApp for exclusive promotions. With Social Media Hub, KLM was able to attract the millennial customers and earned the reputation of being a ‘social media airline’. These specialist staff are absolutely crucial in sparking innovation and keeping us up to date on emerging technologies.” Jos Kerssens, VP, Development Passenger Business, KLM “We have TCS employees embedded within our organization. “TCS provides KLM with digital expertise and support for many customer-experience services.
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